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STRATEGIC MARKETING FOR COMPETITIVE ADVANTAGE IN THE RENEWABLE ENERGY INDUSTRY

collaborative programmes between


THE EUROPEAN ENERGY CENTRE (EEC)

and

THE EDINBURGH INSTITUTE AT THE BUSINESS SCHOOL, EDINBURGH NAPIER UNIVERSITY

 

LOCATION:

Edinburgh Napier University

WHEN:

Courses run on a regular basis. Contact the EEC to enquire about the next available course date.

THE OVERARCHING THEME

Marketing and Strategic Management in the Renewable Energy Industry – Issues and Challenges.

COURSE CONTENT

Strategic Marketing for Competitive Advantage in Renewable Energy (2 Days)

Introduction to the Strategic Process
Internal Analysis
External Analysis
Macro- environment of Renewable Energy Sector
Strategic Options and Choice
Strategic Positioning in the Renewable Energy Sector
Creating and Sustaining Competitive Advantage
Developing a Marketing Strategy in the Renewable Energy Sector
Developing a Business Strategy in the Renewable Energy Sector
Strategic Product Management in Renewable Energy Sector
The Marketing of Services

AIM OF THE COURSE PROGRAMMES

The aim of these short programmes is to provide delegates in the Renewable Energy Industry and associated services with practical one and two day educational courses that allow individuals to supplement their knowledge and experience with up-to-date academic thinking in an interesting, challenging and interactive learning environment that combines theory, practice and the experience of delegates. The programmes are distinct in that they are based on marketing for technical people operating in the Renewable Energy Industry and associated services. The programmes will be delivered initially in Edinburgh.

OVERVIEW OF THE PROGRAMMES

The programme will allow delegates to experience business education and learning in a modern, purpose built Business School that prides itself in its vocational orientation and links to industry and commerce. Edinburgh is a multicultural and cosmopolitan city steeped in history, tradition and a modern international working environment. The city is the capital of Scotland and is home to the Scottish Parliament as well as the cultural centre for a host of international festivals and events with a number of major international companies having their headquarters in the city.

The programme will build on these distinct advantages and include a strong practical and applied flavour to maximise delegate learning and experience. This will include case study based interactive sessions that will help delegates apply their technical and theoretical knowledge and understanding in the context of international business, issues and challenges. The programme will have a distinct international focus within the context of a dynamic and ever changing global environment.

Using the Business School’s specific areas of expertise, the programmes will be tailored to suit the needs of delegates from the Renewable Energy Industry and associated services; more specifically, the needs of the cohort of delegates on each programme.

SPEAKERS

Dr John R Thomson, a senior lecturer in marketing and international consultant, will lead the programmes. His experience includes the private, public and not for profit sectors and he currently holds a number of directorships and voluntary appointments in both the public and not for profit sectors. His areas of expertise are marketing strategy, international marketing and organisational identity, image and reputation. As part of the delivery, the Business School will make use of its access to key academic and business thinkers to enhance the learning and context of the programmes. These will include both academics and practitioners.

Renewable Energy Management & Finance Course

 

 

 


 

 

 


REM&F

TWO DAY PROGRAMME


STRATEGIC MARKETING FOR COMPETITIVE ADVANTAGE IN THE RENEWABLE ENERGY INDUSTRY

Dr John R Thomson

Date

9.00-10.00

10.00-10.30

10.30-11.30

11.30-12.30

12.30-1.00

1.00-2.00

2.00-3.00

3.00-3.30

3.30-5.00

Day 1

Introduction to the Strategic Process

Break

Internal Analysis

External Analysis

-Macro- environment of Renewable Energy Sector

Lunch

Strategic Positioning in the Renewable Energy Sector

Strategic Options and Choice

Break

Case Study / Group Work in the Renewable Energy Sector

Day 2

Creating and Sustaining Competitive Advantage

Break

Developing a Business Strategy in the Renewable Energy Sector

Developing a Marketing Strategy in the Renewable Energy Sector

Lunch

Strategic Product Management in Renewable Energy Sector

The Marketing of Services

Break

Group Work / Q&A Session on the Renewable Energy Sector

PRICE:

Funding for this programme may be available, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

£495 (£594 inc VAT) Course + Certificate of Participation

Participants of this course may also wish to attend the Marketing for the Renewable Energy Industry ( 1 day course)

*Spaces are limited, we therefore recommend reserving your space as soon as possible.

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